Operating system for fitness clubs and chains

A club that runs itself

Members buy memberships in the app or from the AI assistant on WhatsApp, enter by face and open their locker from the app. When a person is needed, a remote front-desk agent sees the club on camera and helps from anywhere. A front desk is no longer required.

  • Free data migration
  • Live in 2 weeks
  • Clubs run without on-site staff
S89Core — membership card
S89Core — client app

For owners

Revenue, attendance and churn for every club. The chain runs without a front desk in each club — lower staffing costs.

For managers

What is happening in every club right now, with problems on top. Sales, debtors and trainer shifts in one window.

For the remote front desk

Every club on one console: cameras, talking to the gym, opening the turnstile, selling and taking payment.

For trainers

Their schedule, clients, package sales and earnings — in the trainer app.

No front desk

See how a club runs without a front desk

An ordinary member visit and an ordinary club day — with no staff on site. Click a step or an object in the scene.

Fitness club lobby: turnstile with glass gates, lockers, a pickup box, a help point and cameras
  1. The member taps “Open” — the membership is checked and the glass gates swing open.

    Learn more: Club access
  2. The system reads METAR and the local weather at the club: wet outside — the locker-room camera checks shoe covers and sends a push.

    Learn more: Video analytics
  3. The locker opens from the app — no keys, no wristbands.

    Learn more: Club access
  4. Water or protein — paid in the app, waiting in a glass cell of the pickup box.

    Learn more: Shop & inventory
  5. Pick up the handset at the help point — the online admin is on screen right away.

    Learn more: Remote front desk
  6. Cameras recognise the member by face and log every entry.

    Learn more: Video analytics
  7. The system reminds about renewal on its own and brings back members who drifted away.

    Learn more: Marketing

Not another CRM

A CRM keeps your member list. S89Core runs the whole club

Clubs usually stitch their work together from seven different systems that don’t talk to each other. Here it is one platform with shared data: a sale, an entry, a locker key, a call, a camera and a message to the member form one chain.

Instead of separate systems
CRM and member records
A club app from another vendor
Access control: turnstiles, faces, key lockers
Chatbot and support agents
Messaging and push services
Video surveillance without analytics
Cash desk and recurring billing
S89S89Core

The club runs itself — and earns more

  • One member profile: payments, visits, locker key, chats and camera footage
  • Hardware run by the system: turnstiles, entrance doors, lockers and key cabinets, cameras, music
  • Entry decisions consider membership, debt and access hours
  • A remote front desk runs several clubs at once — no reception in each
  • A 24/7 AI assistant sells and resolves member requests on its own
  • Scenarios react to any event: a purchase, an entry, a decline, a debt
  • One report on revenue, attendance and retention across the chain

Lower staff and vendor costs — more margin from every club

Autonomous club

A day at the club without a front desk

Sales, entry, member questions and retention happen automatically. Staff step in only where a person is really needed.

  1. Member

    Messages on WhatsApp: “How much is unlimited and can I come today?”

    Chats
  2. AI assistant

    Answers from the club’s price list, suggests a membership and sends a payment link. The member pays by card or in installments.

    AI assistant
  3. System

    Creates the member and membership, sends a fiscal receipt and a link to the app.

    Memberships & sales
  4. Member

    Walks through the turnstile by face. The membership activates on the first entry.

    Club access
  5. System

    Issues a locker key and logs the visit in the member profile.

    Club access
  6. Remote front desk

    A guest can’t get in: the console shows why. The agent talks to them via the club screen, sells a day pass and opens the gate.

    Remote front desk
  7. AI assistant

    A member asks to freeze their membership — the AI assistant files an e-signed request right in the chat.

    Documents & e-signature
  8. System

    A camera notices two people passing on one entry and logs it for review.

    Video analytics
  9. System

    A retention scenario messages members whose membership ends next week and sends a renewal link.

    Marketing
  10. Owner

    The owner opens the report: revenue, renewals and attendance for every club — no calls to managers.

    Analytics

Remote front desk and help points

No reception in the club — and no member is ever left alone

Every club has a help point: a phone handset and a screen with a camera. A member picks up the handset and the call is already on the console of a remote front-desk agent who is running several clubs at that moment.

  1. Picks up the handset

    Auto-dial: no buttons, no numbers — the call goes straight to the remote front-desk queue.

  2. The club tile lights up

    The right club lights up on the console. One click and the agent sees its cameras and entry feed.

  3. Video both ways

    The member sees the agent on the help-point screen; the agent sees the member and the turnstile.

  4. Solved remotely

    Open the gate, sell a membership, send a payment link, speak to the gym — straight from the console.

More about the remote front desk
Remote front desk and help points
Several clubson one console, one person
Every actionlogged with a camera frame
Calls are recordedand land in the club history

A help point in every club

  • An auto-dial handset at the entrance: pick it up and the call is already ringing — no buttons, no numbers
  • A screen with a front camera: the member sees the agent, the agent sees the member
  • While connecting — a “Connecting” screen with hints; between calls — club videos and announcements
  • Any handset in the club can call, and every conversation is recorded

Live conversation translation

The member speaks their language, the agent speaks theirs. Voice goes through the handset as usual, and the translation appears as text: the agent sees the member’s words in the original and translated, the member sees the reply in their own language on the screen.

Kazakh, English, Chinese, Hindi and more — the agent picks the language with one tap

AAliyaThe club’s AI assistant

Aliya doesn’t answer from a script. She gets things done

Aliya is the club’s AI assistant in the app and on WhatsApp. She knows the club’s rules and every member’s membership, speaks with her voice, understands photos and finishes the job herself: sells, files requests, sends links and shows members where to tap.

Talks by voice

Members ask by voice — Aliya answers by voice, like a real front desk

Shows where to tap

Highlights the right button right in the app: “freeze is here”

Files requests

Freezes, refunds, discounts — an e-signed request right in the chat

Sells and takes payment

Picks a membership and sends a link to pay or settle a debt

Understands photos

A medical note, an error screenshot, a receipt — she reads it and acts

Knows the member

Sees membership, debt, visits and requests — no pointless questions

Fixes access issues

Extends access hours when a member can’t get in

Calls a human when needed

Hands over to the remote front desk with the reason and full history

Works 24/7 in Kazakh, Russian and EnglishMore about the AI assistant

AI technology

Our own AI stack: from knowledge search to reviewing every conversation

Behind Aliya, video analytics and reports runs our pipeline: speech and photo understanding, hybrid search over the club’s knowledge, an answer model that takes actions in the system, and quality control that learns from every conversation.

hybrid retrieval
Hybrid knowledge search

Semantic and exact search over the knowledge base, club rules, memberships and announcements. Club rules always beat generic answers; stale data never makes it into a reply.

tool calling
An answer model that acts

The assistant doesn’t just reply — it does: finds the membership, issues a payment link, files a request, extends access. Every action passes the system’s checks.

message batching
Message batching

A member writes three messages in a row — the system waits, assembles the full thought and answers once, not three times off the mark.

dialog analytics
Every conversation reviewed

Each operator handover is analysed automatically: why the AI couldn’t handle it, what was missing from the knowledge and which fix to make.

LLM-as-judge
Knowledge base scoring

A new version of the knowledge is tested against the old one on real member questions: a “judge” scores the answers and the better one goes live.

tracing
Tracing and metrics

Every answer is recorded step by step: what the assistant searched, which actions it called, how long it took and what it cost. The share resolved without an operator is on a chart.

speech
Speech and voice

Speech recognition, a voice assistant, live conversation translation and call review by topic, outcome and script points.

computer vision
Computer vision

Faces with liveness checks, two people on one entry, shoe covers, camera-watched key cabinets, area search in the archive — on the club’s camera streams.

text-to-SQL
AI analyst

A question in words — a data query — numbers and a chart. The owner asks the report instead of hunting for the right tab.

Rules the AI never breaks Never invents prices — takes them from the systemNever promises what the club rules don’t allowCharges money only after the member confirmsHands over to a person with the reason and full history

Video analytics

Cameras that work for the club, not just record

Every entry is linked to video, a face and a time. The system spots when strangers use a membership, when two people pass on one entry or someone takes a trial again — and shows the footage in one click.

Video analytics
Video of every entryA frame and clip from the turnstile camera, linked to the entry and the member
All of a member’s visitsWhen they came, when they left, how long they stayed — with footage of each visit
Two people, one entryA dedicated camera spots a second person behind the member
A different faceOne membership shared by two or three people — caught by faces on different days
Repeat trialsA new number on the same phone gets no second trial; the same face on another account goes to review
Manual openingsEvery opening by staff — with a reason and a camera frame
Area searchOutline a spot on the frame — the system finds the moment in the archive
Review and decisionA violations log, blocking and a WhatsApp message to the member
Weather and shoe coversMETAR and local weather at the club: wet outside — the corridor camera checks shoe covers and sends the member a push
All of a member’s entries with footage
All of a member’s entries with footage
Suspicious entry review
Suspicious entry review
More about video analytics

Club control

The club opens, airs itself out and turns off the lights

Lights, air conditioning, heating, ventilation, doors and music run on the club’s routine and on sensors. In the morning the building wakes up on its own, at night it goes to sleep — and the remote front desk sees every club on one screen.

More about club control
In the gym now
Temperature22°gym · holding 22°
Humidity45%normal
CO₂620 ppmfresh air
LightsDay6 groups on
  1. Opening

    The door opens, lights come on by zone, air conditioning and heating start, the morning playlist plays

  2. First members

    Entry by face, the locker opens from the app — no staff needed

  3. Air

    CO₂ in the gym rose — the system boosts ventilation until the air is fresh

  4. Peak

    The gym is full — air conditioning holds the set temperature, music runs on schedule

  5. Announcement

    15 minutes before closing a voice on the speakers asks members to wrap up

  6. Closing

    Lights go off zone by zone, climate switches to night mode, doors lock

When something breaks

The technician learns about a fault before members do — and arrives with the fix

  1. The system noticed

    The gym AC hasn’t cooled for 20 minutes, the group’s current dropped to zero

  2. Diagnosed it

    Checked sensors, current and history: looks like a tripped breaker in the panel

  3. Called the technician

    A job with location, diagnosis, chart and camera frame — on the technician’s phone

  4. Closed the repair

    The technician logged the work, the system confirmed the gym is back to 22°

Four pillars of automation

Each one covers a job that used to need a person on site.

One platform — from the app to the building

Clubs usually buy CRM, turnstiles, an app and cameras from different vendors. Here they are layers of one system with shared data.

A workspace for every role

Owners see revenue and churn

Revenue with a forecast

Plan, actuals and month-end forecast for every club.

Why members leave

Churn, renewals and cohort retention — with the reasons.

AI analyst

Ask the report in plain words — get numbers and a chart back.

Mobile app

An app under your brand — for members and trainers

Members buy and renew memberships, book classes and enter the club by face or QR code. Trainers see their schedule, clients and earnings.

AI monitoring

The platform’s own AI watches cameras and entries and tells you when something is off: two people passed on one membership, a membership is shared by different people, a turnstile was opened manually without a sale.

Abay St. club: two people passed on one entry
Gagarin St. club: turnstile opened manually without a sale

Club agent

A lightweight app you install on any computer in the club. It opens turnstiles and doors on command, plays music on schedule and broadcasts voice announcements to the gym.

MusicMorning playlist
Turnstiles2 online
AnnouncementClub closes in 15 minutes
AgentOnline

Start with the core, add modules as you grow

The core runs any club day to day. Modules add channels, hardware and AI — pay only for what you use.

All features

Core — in every plan

Add-on modules

Subscriptions & installments Members sign up for a subscription or installment plan in the app. The system charges, retries declines, chases overdue payments and restores access once paid. Learn more Trainers Trainers get their own app: schedule, clients, attendance, sales and earnings. Members book themselves, rent is paid by card and the club sees the payback. Learn more Classes Kids’ and adult classes and group programs: in-app purchase, a waitlist, sessions counted by schedule and parental consent with a digital signature. Learn more Chats Every member conversation in one window. The AI assistant replies first, an operator steps in with context, payment and request links go right into the chat. Learn more AI assistant The AI assistant sees each member's membership, sells via a link, files freeze, refund and discount requests and fixes access itself. A human joins on request. Learn more Telephony Click-to-call from chat, club handsets and app calls in one queue, recordings, transcripts and AI review. Learn more Marketing A journey builder on a canvas: 30+ events, 60+ conditions, push, WhatsApp, in-app, AI calls and staff tasks. Impact measured against a control group. Learn more Video analytics A snapshot, face and clip for every entry, each client’s visits with times, tailgating, shared memberships, repeat trials and zone search in the archive. Learn more Club agent A lightweight app on any PC in the club: opens turnstiles and doors via relays, plays music and announcements on schedule and runs the club screen. Learn more Club control Lights by zone, air con, heating and ventilation, temperature and CO₂ sensors, doors and music. The club opens itself each morning and closes at night. Learn more Remote front desk No front desk, yet no member is alone: lift the handset and an online admin is already there — watching cameras, opening gates, selling, running the till. Learn more Security Suspicious entries, shared memberships, repeat trials and staff manual openings under control. Essential when the club has no guard and no front desk. Learn more Community Member feed and stories, group chats and channels, calls, live streams and locker notes. Order is kept by reports, moderators and AI moderation. Learn more Documents & e-signature Freezes, refunds, terminations and concessions — a request via link, signed with a digital signature. Two-party contracts, parental consent and a payout queue. Learn more Shop & inventory Members order water and gear in the app and pick them up at the club. Stock reserves itself across the network. Machines get repairs and scheduled upkeep. Learn more

Works with what you already have

All integrations

Payments and receipts

Bank cardsQR paymentsInstallmentsFiscal registersIn-club terminals

Messaging and notifications

WhatsAppTelegramPush notificationsIn-app chats

Club hardware

Turnstiles and doorsFace ID terminalsIP cameras and recordersElectronic key lockers

Our own AI

AI assistantAI analystSpeech recognitionVoice assistant

Proven in daily operation

Every day the system runs clubs with no staff on site: entry, sales, support and control work on their own

120+workspaces for the club and the chain
1member base across every club in the chain
24/7clubs run even without staff on site

For those opening a club

Planning to open a club? We’ll go the whole way with you

From the financial model and gym design to equipment, automation and opening — with a team that knows how a club runs.

Turnkey club launch
Studio

Yoga, pilates, martial arts — one room

On request
Book a demo
Club Most popular

A full fitness club with trainers and turnstiles

On request
Book a demo
Chain

3+ clubs — one member base and clubs without a front desk

Custom
Discuss terms

See the system on your own club

In 30 minutes we walk through the member journey from buying a membership to entering the club, and quote a price for your club.

  • Demo with your memberships and prices
  • A plan for data migration and launch
  • Training for front desk and trainers
Number of clubs

We will call you back within a business day. You can also message us on WhatsApp or Telegram.

Book a demo