Build a flow on a canvas: an event or schedule, conditions, waits, branches and touches across five channels. The system guides newcomers through first visits, warns about upcoming charges, sends renewal and debt links and wins back lapsed members. A control group shows the lift.
Module Add to any plan
Scenario builder
A trigger, a condition, a message with a personal link, an A/B test with a control group and a goal. Two minutes on the canvas — then the system guides every member on its own.
Under the hood
{first_name}Aigerim, your “{membership_title}Unlimited 12 mo” plan ended {expires_on}October 28. Renew: {renew_link}atlas.fit/r/7Kq2
Charge of {payment_amount}14,900 ₸ failed: {failure_reason}insufficient funds. Pay: {debt_link}atlas.fit/d/3Fp9
Name, plan, date, amount and the bank’s decline reason are filled in at send time. {renew_link} renews the same plan at the member’s club, {debt_link} pays off debt with the saved card.
An and / or / not tree over membership, billing, visits, the app and churn risk. The audience is counted instantly.
Each node is its own channel. Members get the touch where they’ll actually notice it.
One in ten members gets nothing. Reports show the uplift over them, not raw conversion.
21:00 – 10:00 held till 10:00
1touch a day
2a week
∑across all scenarios
Nothing goes out at night — sends wait for the morning instead of getting lost.
Edits ship as a new version: new members follow it, those already inside stay on theirs.
Run the whole scenario on your phone in a minute: waits are skipped and tests stay out of reports.
Library
A template creates a regular draft with tested timings, caps and exit rules. Edit the copy and extend branches on the canvas.
A free-form graph: entry, messages, waits, yes / no conditions, A/B split, actions and exit. A pre-publish check won't let a broken branch through.
Purchase, membership end, failed auto-charge, visit, trainer trial, face entry, abandoned purchase, churn risk — the member enters the journey the moment it happens.
Membership, auto-billing, visits, member profile, app, biometrics, trainer trial, churn risk. AND / OR / NOT rules with an instant audience count.
Push, WhatsApp template, AI assistant message, in-app message, AI call. Plus staff tasks, segment updates and club chat subscriptions.
Retention, auto-billing, in-app behaviour, club entry. A template becomes a regular draft with tuned timings, caps and exit rules.
A personal link to renew the same membership at the member's club, or to pay a debt with the saved card. Generated at send time.
By default 10% of entrants receive nothing. The report shows lift over them, not raw conversion — the sales the journey actually drove.
Quiet hours, a shared daily and weekly message cap across all journeys, a re-entry window and consent. Deferred messages go out in the morning, not lost.
Run the whole journey on one person right now: waits are skipped and every touch is visible. Test runs never reach the reports.
Entry
An event journey fires the moment something happens. A scheduled journey picks up everyone who matches the conditions every day at a set hour. A manual one enrols a chosen audience in one click — with a count and a confirmation.
Conditions
Conditions form an AND / OR / NOT tree and work everywhere: at entry, in a Condition node, in exit rules and in segment retention. The matching count and a sample of members show up right under the rules.
Nodes
Drag nodes from the palette and connect them with arrows. A Condition has two exits, an A/B split has as many weighted variants as you like, and an AI call has “reached” and “not reached”.
Results
Goals count from the moment of entry within the attribution window, so they compare fairly with the control group. Numbers sit right on the canvas nodes, and the run log shows each participant step by step.
One-off campaigns
Promotions and news don't need a journey: a one-off campaign is just an audience plus a message. Sending is spread over time so thousands of members don't open the app in the same minute.
Autonomous club
The membership ended yesterday with no new one — the member enters “Lapsed: win back within 30 days”.
One in ten lands in the control group and gets nothing — results are compared against them.
Quiet hours are over — writes in the app with a link to renew the same membership at their club.
Six days on, no purchase — a push reminder goes out.
A week later: the member visited 6+ times in two months — the online admin gets a task to call.
In another journey, calls a member after a trainer trial and records the answers.
Sees the renewal lift over the control group and numbers on every node.
A journey starts on its own as soon as a member matches the conditions.
An event, schedule or manual launch — plus conditions for who qualifies.
Touches, waits and branches by behaviour: visited, bought, paid, call answered.
Push, WhatsApp, assistant message, in-app, AI call, task, segment.
Lift over the control group shows how many members the journey brought back.
No. The retention and auto-billing templates work as they are; you can tweak the copy.
No. The daily and weekly cap counts across all journeys at once, and quiet hours hold messages until morning.
Some members receive nothing — that's the control group. The difference from them is the journey's impact.
Yes. Changes publish as a new version: new members follow it, those already inside continue on the version they started.
The “Test on a member” button runs the whole journey on a staff member right now, with the same copy and channels.
We enable the AI call node together with the club and check it on real calls.
In 30 minutes we walk through the member journey from buying a membership to entering the club, and quote a price for your club.